Podcasts - few hooked

A news article on the BBC website 'Podcast numbers show 'few hooked'. The article reveals:

• The survey by the Pew Internet and American Life Project found 12% of US people online had downloaded a podcast.
  
• Earlier this year, a survey by the same research group found that just 7% of online Americans had downloaded a show.
  
• But despite the growth, just 1% of respondents said that they would download a podcast on a typical day.
  
• This figure remains unchanged from the February survey.