Sunday, October 27, 2013

Uncertainties and search

Shops, they connect the producer to the consumer.

A supermarket contains a large number of products from a large number of producers.  Consumers come in and wander round picking off products off the shelves.  Problems arise in a number of ways, and one clear example is when a user can't find the product.  The shopper's need is unmet.  The shopper is dissatisfied.


In many ways Trip is a supermarket - a supermarket of evidence.  Consumers come to the site with a wide variety of needs and we do our best to match the consumer with the producer.  The consumers being doctors, nurses etc.  The producers are the likes of NICE, AHRQ, Cochrane, BMJ etc.

Problems arise in a number of ways, and one clear example is when a user can't find the evidence. The health professional's need is unmet.  The health professional is dissatisfied.


I can't help feeling the likes of Tesco, Carrefour, Spar, Walmart etc really understand their consumers and try to understand their unmet needs/frustrations.  A few years ago a celebrity chef/cook mentioned a product (some sort of birds egg) which caused a huge increase in interest and large unmet need at the supermarkets.  Supermarkets realised they were missing market and desperately sought appropriate stock.

In Trip, we record most things a user does on the site.  It allows us to better understand the research landscape and draw information (and pretty) graphs such as seen here.  One thing we're not good at is mining the data on dissatisfied users.  As ever time is a problem - there's only one of me!  But I don't think I've ever given it a great deal of thought.

Arguably a user coming to the site and searching and not clicking on an article is a clear sign that they have not had their information need met.  I wonder if it's more sophisticated than that.  It might be that on average - for each search - 2 articles are clicked on.   Can we spot trends where for a given search term(s) lower than average articles are clicked on? 

This could have two effects:
  • Trip could try and locate producers of evidence in this area and bolster our index.
  • It might be that evidence has not been produced at all and therefore the challenge is down to the producers to help meet this un-met need.
Just a thought.


3 comments:

Netzahualpilli Delgado said...

Jon there`s a major use of Trip as Search Database for Systematic reviews, and that´s an answer for the multiple search task of one topic in some Trip Database Users.

Using the Terms ¨Trip + Database + AND + Systematic + Reviews¨ on Pubmed There´s like 60 Systematic Reviews using Trip Database.

Jon Brassey said...

If you go to Scholar and do something like this: ("trip database" OR tripdatabase) and "systematic review" you get loads of results.

This link takes you to hits from 2012 onwards http://scholar.google.co.uk/scholar?as_ylo=2012&q=%28%22trip+database%22+OR+tripdatabase%29+and+%22systematic+review%22&hl=en&as_sdt=0,5

Jordi Pardo Pardo said...

I will say that in my case, the most articles I click the most dissatisfy I am. I'm looking in Tripdatabase for a quick response so my best result is to get only one click in one article. The higher number of clicks in article, the most likely I'm not finding what I'm looking for.
But I'm not sure I'm a good representative of all users. I suppose that if you can track by user, it might point you to their pattern of use and whether more or less clicks are a good or a bad sign. Really suggesting analogy, and good food for thought!