Just over six months ago, we quietly launched AskTrip with a simple aim: to help clinicians get clearer, evidence-based answers to real clinical questions. Yesterday, AskTrip answered its 10,000th question – a milestone that genuinely makes us pause. The 10,000th Q&A was What are the legal obligations of healthcare institutions when allegations of abuse arise concerning safeguarding vulnerable individuals? Not a typical clinical question but it still a small moment that represents thousands of clinical uncertainties explored, clarified, and shared.

For me personally, this marks a much longer journey. Trip originally began with ATTRACT, a manual Q&A service started in Gwent, Wales in 1997 alongside Chris (my business partner at Trip), with the simple aim of helping clinicians get evidence-based answers to real clinical questions. AskTrip feels like a natural continuation of that mission: lowering the barriers to high-quality evidence and making it easier to disseminate trustworthy answers at scale.

We’re already looking ahead. The next 2–3 months will bring significant changes and improvements as AskTrip enters its next phase. But before ploughing on, it feels right to pause, reflect, and briefly bask in this milestone. Ten thousand questions answered – and many more to come.