Saturday, April 01, 2006

Advertising

When the TRIP Database goes free access we need to ensure we obtain an income to pay for upgrades, maintainance etc. The main ways we've identified are:

  • Sales of meta-data
  • Adverts

The former we do already and hopefully, as we get more prominent due to our free nature, we'll be able to increase this side of things. In the case of the latter our initial plan is to create our own in-house adverts which would allow us total control of what is advertised. We envisage these being displayed at the top of the search results page. However, is their a place for a google ads panel towards on the right-hand side of the search results? I have reservations, but the BMJ does it...

2 comments:

Rafael said...

Good to generate revenue through ads and removing the subscription. When do you plan to launch the new site?

jon said...

Due to contractual reasons it won't be until September. We've still got a fair bit of work to do - mostly with a new search algorithm, which should be available for testing in 4 weeks time.

But we're very excited by the move!