Tuesday, May 19, 2009

New TRIP logo

I'm now back after two weeks holiday in the USA, which was wonderful. While I was away the work on TRIP's revamp continued alongside the redesign process. As part of the new design the designers have suggested a new logo design. While I liked the old logo, the fact that we now have TRIP as a registered trademark means we needed to indicate this by adding an ®! So this is what they've come up with:

Let us know what you think!


Dan Kozan said...

Hey Jon,

Sincere comments, for what they're worth. The current TRIP logo is cool and recognizable. The suggested logo is very generic 2001 web 2.0 feeling. All it needs is a cheesy "BETA" in a bright red starburst in the top red corner.

I vote against it. Consider changing the colors and typeset of your current logo. I'd recommend keeping your cool pyramid symbol.

Martin said...

I really agree with Dan - the new logo is boring, dull-looking Web 2.0 stuff you see at every corner.

BTW: the TRIP answers logo is just right.

Alan Fricker said...

Not convinced either I am afraid.

lisa said...

I have to agree, it's very young and pop culture looking and I vote against it. A more formal font might help with the same design scheme might help? It's too "comic sans" to me.

Anonymous said...

I am a young librarian who's into new 'stuff,' and I too feel the logo brings TRIP down a few notches - it doesnt look professional...too much like typical web 2.0 fun things. I'd make it more serious looking.

Matty said...

I really like it. The design is more contemporary. I see what some people are saying about the web 2.0 style but that is what people love at the moment.