Interesting pattern shown over December. Below is a chart of our weekly search stats. At the start of the graph we’d been free for 3 weeks and were receiving around 25,000 searches per week. This rose and peaked at the end of December (at 80,000 searches per week), then started to drop, the low point being 27,000 searches around Christmas day. Since then the searches have picked up and are as good as at our peak number of searches.

People distracted in December – surely not!