I’ve already posted a breakdown of stats for the site (see 2015 in numbers). The highlights for me are:
- 3,700,000 – page views
- 900,000 – individual sessions spent on the site
- 650,000 – number of users of the site
- 4,560,603 – number of minutes spent on the site
- 350 – mentions in journal articles
- 881,280 – number of times Trip helped improve patient care in 2015
Apart from our continued impact on health care related to search we made large strides towards financial security with the launch, in May, of the Freemium business model. Uptake has exceeded our expectations with a significant increase in income. However, we are far from secure, so any suggestions around additional income streams and/or sponsorship opportunities – I’m all ears!
The one slight mistake we made, in moving to Freemium, was to insist on users logging in to use Trip, which resulted in a significant user backlash. We listened and removed that ‘feature’ and that resulted in a large increase in usage towards the end of the year.
We’ve been making some great progress in relation to our work around clickstream data. For instance:
- Clickstream data and results reordering. Still experimental but very solid groundwork for future developments.
- The search safety net
A new site, rapid-reviews.info was launched to help separate out the Trip related content (on this blog) from the content related to rapid/systematic reviews. Talking of which, my post ‘A critique of the Cochrane Collaboration‘ reached over 20,000 views last year.
As part of our work with the EU-funded KConnect project we introduced some very nicely integrated multi-lingual search function. It’s currently restricted to French, German and Czech but more languages will come online in 2016 including Spanish.
But what else can we expect in 2016?:
- A big announcement around our freemium business model in the next week or so.
- A significant redesign of the site, hopefully ready by February.
- A first draft of our answer engine concept which is looking really exciting.
- Further work on rapid reviews including working on understanding important regulatory data and improvements to the Trip Rapid Review system.
- The rollout of a new system to help cope with broken links.
- Further development, related to our clickstream data, around analytics and insights e.g. A new analytic ‘toy’ and Searching for hypertension.
Running Trip is full of interest, lots of excitement and helping support care with high-quality evidence across the globe is the icing on the cake. One thing I’d like to see this year, apart form continuing financial security, is to have a greater academic presence/impact. I’m not even sure why, I think I’d just enjoy it (based on interactions over the last few years).
I will sign off now and wish you all a happy 2016.