A news article on the BBC website ‘Podcast numbers show ‘few hooked‘. The article reveals:
- The survey by the Pew Internet and American Life Project found 12% of US people online had downloaded a podcast.
- Earlier this year, a survey by the same research group found that just 7% of online Americans had downloaded a show.
- But despite the growth, just 1% of respondents said that they would download a podcast on a typical day.
- This figure remains unchanged from the February survey.