A news article on the BBC website ‘Podcast numbers show ‘few hooked‘. The article reveals:

  • The survey by the Pew Internet and American Life Project found 12% of US people online had downloaded a podcast.
  • Earlier this year, a survey by the same research group found that just 7% of online Americans had downloaded a show.
  • But despite the growth, just 1% of respondents said that they would download a podcast on a typical day.
  • This figure remains unchanged from the February survey.
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