I’m doing some work (well, thinking really) around clinician similarity and information needs.

Basically, if a UK general practitioner does a search for diabetes the intention/information needs are likely to be different than, say, a Brazilian endocrinologist. Yet, TRIP returns the same results.

If we created a similarity score (based on profession, interests and geography) we could we show the results as per normal but also have an area ‘Clinicians like you who searched for diabetes looked at these articles…’. 

We could also introduce something similar at an article level – ‘Clinicians like you who looked at this article also looked at these…’.

In a way, it’s using the experience of previous similar users of TRIP to filter and hopefully improve search results.

What do people think?