Further to my post of yesterday (What do people look for on Trip?) I wanted to look in more depth at a topic, as much as to familiarise myself with what’s possible with out analytics. Below is some analysis based on child health and subsequently exploring autism (the most common issue relating to child health). NOTE: All data based on the most recent 4 weeks worth of data AND most users of Trip are health professionals!
Topics of interest
Based on the titles of the top 50 articles that people have clicked we can explore what topics are of interest.
Autism time trend – showing how the use of the term changes over time
Based on search terms used and plotted daily. As we add in more historical data a weekly recording would smooth things out. I added croup data for a comparison.
- acetaminophen (paracetamol)
Based on searches that included autism and a drug, revealing the top drugs searched for in relation to autism
Sources on information
Based on the documents users clicked on. We aggregate this on a ‘by publisher’ basis.