That’s according to Jakob Nielson (click here)!
…people are becoming much less patient when they go online.
Instead of dawdling on websites many users want simply to reach a site quickly, complete a task and leave…..Instead, many are “hot potato” driven and just want to get a specific task completed…..
The above has got me very excited as it fits in with my view based on observations over the years of running fairly successful websites. It’s also something Bandolier have long advocated with their frequent references to nuggets of evidence.
So what does the above suggest? Give small bite-sized chunks (nuggets) of evidence. More than that it’s giving people nuggets of evidence AND making them easy to find.
The NLH Q&A Service is great as it gives individuals rapid answers to their questions. The site is let down though by a poor search mechanism. So it’s not so great for others.
Resources like Clinical Knowledge Summaries have great content (arguably they are a large collection of nuggets) but again findability is a real issue.
Is there a solution? We hope so, and the launch of TRIPanswers in mid-summer will reveal our hand…