A great article on where search MAY be heading – Search 4.0: Putting Humans Back In Search
I’ve been intrigued by the notion of human search and the site Mahalo was/is of interest. The main interest has stemmed from the following:
- I feel the tweaking of search algorithms can only take you so far.
- Most users will only visit the first page of results.
- Given the experience within TRIP we have a pretty good idea what would constitute a good set of results.
- We have some experience in this area. A while back (so not up-to-date) we created a number of reviews e.g. statins or knee osteoarthritis.
The big problem is scale. We could create human-powered search results for the top 100 searches – but that’s scratching the surface. Perhaps I’ll do some mock-up and get users to ‘vote’ to see which they prefer.
Watch this space.