A boring extention of the last post, but the effect of the speed increases in TRIP are continuing to be impressive. Comparing the last 4 full days (22nd-25th Oct) with the same 4 days of the previous week (15-18th Oct) has seen the following:

  • Visits: +21%
  • Pageviews: +92%
  • Bounce rate: -41%

It’s hardly surprising, but the increase in speed means people are more prepared to hang around and explore the site. I imagine the overall satisfaction with the site will increase making it more likely that people will come back.

The speed increase and its impact has given us all a real boost.