This may be stating the obvious, but people seem to really like fast websites! It’s only been 36 hours of a ‘fast’ TRIP, but some interesting figures already (compared with the weekdays of last week):

  • 24% increase in visits.
  • 30% increase in page views.
  • 27% reduction in bounce rate (proportion of people visiting the site and leaving without exploring).

As it happens, the number of visits is the highest one-day figure we’ve ever had.