Not being from the USA I do not appreciate the importance of Thanksgiving, I understand that it’s an important festival and it appears to divert attention away from the internet. I say that as I noticed a change in the usage pattern of TRIP (over 20% of our users are from the USA). I then compared that to the year before and the same pattern.
Typically, the usage is a gentle hump with a peak around the start of the weak and a trough on Saturday. The pattern is always the same, the only difference being the numbers. This week it has been a pretty straight line – that is what caught my eye.
In the image below (click to enlarge) I’ve compared 2007 (when Thanksgiving was the 22nd November) to 2008 (when Thanksgiving was 27th November).