Ahead of tomorrow’s launch (fingers crossed) we’re revealing our new logo.
You’ll note that we’ve kept the pyramid motif but have modified it. The colours in the pyramid correspond with those in the ‘evidence slider‘ with the highest quality evidence represented by green, which is at the top of the pyramid. We’ve embraced colours in TRIP as it’s a quick and easy way to recognise the corresponding level of evidence of a particular result. You’ll also note that we’ve incorporated the trademark symbol (TM) into the logo (a legal requirement) as we have the trademark for TRIP.